German techwear label known for its futuristic, functional design and pioneering use of advanced materials.
ORIGIN
Germany
PRICE TIER
luxury
Founded in 1994 as a design agency by Canadian-born Errolson Hugh and Michaela Sachenbacher, Acronym evolved into its own apparel brand in 2002, establishing itself as the definitive name in the techwear movement. Operating from Berlin, the brand is built on a foundation of utilitarian design, ergonomic patterning, and the integration of cutting-edge materials like GORE-TEX and Schoeller Dryskin. Acronym’s approach treats clothing as an interface, prioritizing function and mobility without sacrificing a distinct, futuristic style. The brand is celebrated for its modular apparel, featuring signature details like the JacketSling for carrying outerwear, and GravityPockets that allow for quick access to devices.