act + acre

Founded in 2018 in New York by Irish celebrity hairstylist and certified trichologist Helen Reavey and her husband Colm Mackin, Act + Acre is a clean hair wellness brand rooted in the philosophy that healthy hair begins at the scalp. Reavey, a former fashion week stylist, developed the brand after witnessing the toll that constant styling and product buildup took on models' scalps. Act + Acre distinguishes itself through its patented Cold Processed method, which uses ice-cold water and high pressure instead of traditional heat to combine ingredients. This technique preserves the potency of plant-based actives and seed oils while consuming 90% less energy than conventional manufacturing.

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