activist

Founded in 2018 by former Vogue art director Gabrielle Mirkin and her husband Luke Harwood, Activist Mānuka is rooted in the couple’s native New Zealand and their deep connection to the natural world. After returning to the Coromandel Peninsula to heal from a health scare, Mirkin rediscovered the restorative properties of raw Mānuka honey, which became the catalyst for the brand. Activist elevates Mānuka honey from a health-food staple to a luxury wellness and beauty essential, emphasizing wildcrafted, small-batch production with minimal industrial impact.

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