London-based streetwear brand born from the 1990s punk scene, known for its anarchic spirit and avant-garde sneakers.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Acupuncture emerged from the rebellious socio-fashion scene of London's Soho in 1993, founded by Phil De Mesquita and Nikos Nicholaou. What began as a vintage store quickly became a cultural hub for the city's misfits and creative minds, deeply intertwined with the punk and rave subcultures. The brand's identity is captured by its "circle A" logo, a symbol of its anarchic roots and DIY philosophy. Acupuncture first gained notoriety for its audacious sneakers, which featured provocative details like studs and skeletons, challenging mainstream footwear and attracting celebrity attention from figures like Robbie Williams.