adamaris

Founded by Ukrainian designer Elena Pulcheva, Adamaris is a luxury fashion house that evolved from her earlier label, Helenber. The brand’s origins trace back to Pulcheva designing her own transformable, intricately embellished wedding gown, which set the foundation for the house’s focus on highly personalized, bespoke creations. Today, Adamaris operates a flagship boutique in Dubai and is recognized for its opulent approach to bridalwear, haute couture, and eveningwear.

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