adanola

Founded in Manchester in 2015 by brothers Hyrum and Josh Cook, Adanola has rapidly become a defining label of the modern athleisure wardrobe. Born from a desire to bridge the gap between activewear and everyday lifestyle apparel, the brand caters to a minimalist aesthetic with its neutral-toned, versatile designs. Adanola is best known for its signature Ultimate Leggings and oversized varsity-style sweats, which are designed to transition seamlessly from Pilates studios to casual street style. The brand has cultivated a massive following through strategic influencer partnerships and viral social media moments, earning co-signs from high-profile figures like Kendall Jenner and Rosie Huntington-Whiteley. By focusing on comfortable silhouettes rather than purely technical performance gear, Adanola captures a demographic that values both style and functionality.

See more