British activewear brand known for its minimalist, versatile designs and viral clean girl aesthetic.
ORIGIN
United Kingdom
PRICE TIER
mid
Founded in Manchester in 2015 by brothers Hyrum and Josh Cook, Adanola has rapidly become a defining label of the modern athleisure wardrobe. Born from a desire to bridge the gap between activewear and everyday lifestyle apparel, the brand caters to a minimalist aesthetic with its neutral-toned, versatile designs. Adanola is best known for its signature Ultimate Leggings and oversized varsity-style sweats, which are designed to transition seamlessly from Pilates studios to casual street style. The brand has cultivated a massive following through strategic influencer partnerships and viral social media moments, earning co-signs from high-profile figures like Kendall Jenner and Rosie Huntington-Whiteley. By focusing on comfortable silhouettes rather than purely technical performance gear, Adanola captures a demographic that values both style and functionality.