Japanese makeup artist brand known for its extensive color range and chic, minimalist design.
ORIGIN
Japan
PRICE TIER
premium
Founded in 2009 by makeup artist Ayako, Addiction Tokyo is a Japanese beauty brand that channels the creative energy of its home city. Now under the direction of international makeup artist Kanako Takase, the brand is celebrated for its vast and nuanced color palettes, most notably its collection of 99 individual eyeshadows. Addiction Tokyo’s philosophy centers on providing professional-quality, easy-to-use products that serve as tools for self-expression for everyone, regardless of age or gender. The brand is known for its high-quality formulas and innovative textures, such as its signature “skin melt technology” which ensures long-wearing, comfortable application.