Celebrity beauty brand known for its water-based, mood-enhancing fragrances and playful, accessible approach.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2021 by American TikTok personality Addison Rae, Addison Rae Fragrance was launched to translate her vibrant digital presence into the beauty space. The brand is defined by its innovative approach to formulation, specifically its use of water-based, alcohol-free scents designed to be gentle on the skin and hair. The core product line features mood-enhancing fragrances—such as the energetic, citrus-forward Hyped AF and the calming, floral-fruity Chill AF—that are crafted using green chemistry and sustainably sourced by-products from the sugar cane industry. Packaged in playful, color-changing bottles that react to temperature, the collection appeals directly to a youthful Gen Z audience seeking accessible, feel-good beauty products.