Premium baby care brand known for introducing breathable cotton muslin swaddles to the modern nursery.
ORIGIN
United States
PRICE TIER
premium
Founded in 2006 by Australian-born Raegan Moya-Jones in New York, aden + anais introduced the traditional Australian practice of muslin swaddling to the American market. The brand was born out of a mother's search for the large, breathable cotton muslin wraps she knew from home, which were absent from US stores at the time.