Avant-garde sportswear collaboration merging adidas Originals' heritage with AVAVAV's subversive, sculptural design approach.
ORIGIN
Germany
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Launched in 2024, the adidas Originals x AVAVAV collaboration merges the German sportswear giant’s iconic heritage with the subversive, avant-garde vision of Swedish label AVAVAV, led by creative director Beate Karlsson. Known for her viral, humor-infused approach to fashion, Karlsson brings a sense of controlled disruption to classic athletic wear. The partnership reimagines recognizable adidas staples—such as the Superstar sneaker, tracksuits, and the Megaride—through illusion, exaggerated proportions, and sculptural construction.