Collaborative lifestyle line merging heritage sportswear with premium esports culture and archival design.
ORIGIN
Germany
PRICE TIER
contemporary
Launched in 2024, adidas x 100 Thieves is a collaborative lifestyle brand that bridges the gap between heritage sportswear and the exploding world of esports fashion. Born from a multi-year partnership between the German athletic titan and 100 Thieves—the Los Angeles-based gaming organization founded by former champion Matthew "Nadeshot" Haag—the collection reimagines competitive gaming gear through a premium, streetwear-focused lens. The brand moves beyond standard merchandise, offering elevated apparel and footwear that fuses technical performance with retro aesthetics.