A subversive, unisex collaboration known for its inverted logos and a high-fashion take on archival sportswear.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
UNISEX
Launched in 2016, the adidas x Alexander Wang collaboration was a multi-season partnership between the German sportswear giant and the New York-based designer. The collection was defined by its rebellious and subversive approach to fashion, flipping adidas' iconic Trefoil logo upside down to symbolize a break from convention. The 84-piece, unisex debut collection featured tracksuits, hoodies, and footwear that blended Wang's signature streetwear aesthetic with adidas' athletic heritage. The initial release strategy was as disruptive as the designs, with pieces sold exclusively from pop-up trucks in New York, London, and Tokyo, generating significant hype.
This article covers the surprise launch of the adidas x Alexander Wang collaboration at Wang's Spring 2017 fashion show, detailing the core vision to 'disrupt' the Adidas look, including the iconic upside-down trefoil logo.
In this interview, Alexander Wang explains the creative philosophy behind the collaboration, discussing the decision to flip the logo, the disruptive 'reseller' launch strategy, and his perspective on streetwear culture.
This piece details the launch of the second drop, highlighting the shift from a pop-up truck to global retailers and the Juergen Teller-lensed campaign that played on themes of reseller culture and authenticity.
Focusing on the third drop of the first season, this article explores Alexander Wang's personal connection to the Adidas brand and the specific design process of deconstructing and slimming down the basketball sneaker silhouette.
This article explores the creative direction for the third season of the collaboration, which was uniquely inspired by factory errors and production inconsistencies to create pieces that celebrate imperfection.