adidas x fiorucci
Playful collaboration merging Adidas sportswear with Fiorucci’s iconic 80s Italian pop art and disco aesthetic.
ORIGIN
Germany / Italy
PRICE TIER
contemporary
Launched in 2019, the Adidas x Fiorucci partnership was a high-energy collision between the German sportswear giant and the Italian fashion house known for its disco-era hedonism. The collaboration, which spanned multiple drops until 2020, revived the playful, graphic-heavy spirit of Elio Fiorucci’s 1980s archive, merging it with Adidas Originals’ technical heritage. The collection was defined by its optimistic, summer-ready aesthetic, featuring translucent vinyl accessories, cropped tees emblazoned with the iconic Fiorucci cherubs, and bold reworkings of classic sneakers like the Falcon and Sambarose.
Featured Items
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adidas Originals and Fiorucci drop new summer-ready collection
Coverage of the second drop in the partnership, highlighting the shared vision of inclusivity and youth culture between the two brands.
adidas Originals meets Fiorucci: a collaboration celebrating two iconic brands
The official launch story detailing the initial partnership, featuring quotes from Fiorucci joint CEOs Janie and Stephen Schaffer about the brand's graphic history.
Fiorucci ramps up menswear with Daniel Fletcher
A business and leadership profile discussing Fiorucci's revival strategy, noting that the Adidas collaboration generated an 800% spike in online searches.
Adidas x Fiorucci — Collaboration
An overview of the fourth collection in the partnership, focusing on the blend of Fiorucci's archival graphics with Adidas's technical silhouettes.