Digital-meets-physical sportswear collection blending Adidas's performance heritage with Fortnite's gaming culture.
ORIGIN
Germany
PRICE TIER
mid
Launched in 2024, Adidas x Fortnite is a high-profile collaboration that bridges the gap between digital gaming culture and physical streetwear. A partnership between the German sportswear giant and Epic Games' battle royale phenomenon, the collection is designed to exist simultaneously in the virtual and real worlds. The collaboration debuted with a "digital-first" approach, introducing the "Three Stripe Squad" of customizable in-game skins before rolling out a physical capsule of apparel and footwear.