German sportswear giant and F1 powerhouse uniting for high-performance teamwear and street-ready racing style.
ORIGIN
Germany
PRICE TIER
premium
Launched in 2025, the partnership between Adidas and the Mercedes-AMG Petronas Formula One Team unites two titans of German industry under a shared banner of precision engineering and speed. Replacing a long-standing competitor, Adidas stepped in to outfit the Brackley-based team with a collection that blurs the line between paddock utility and streetwear culture. The collaboration is rooted in the concept of "performance integrity," ensuring that the gear worn by drivers like George Russell and Kimi Antonelli offers genuine athletic benefits—such as heat-regulating AEROREADY technology and anatomical fits—rather than serving merely as mobile billboards.