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adore me

An inclusive, New York-based intimates brand known for its affordable lingerie and B Corp certified sustainable practices.

ORIGIN

USA

PRICE TIER

affordable

Founded in 2012, Adore Me emerged as a direct-to-consumer lingerie brand aiming to disrupt the intimates market with an inclusive and affordable model. The idea originated with its French founder, Morgan Hermand-Waiche, a Harvard MBA student who saw a gap for high-quality, stylish lingerie that didn't carry a luxury price tag. The brand’s core collections include a wide variety of bras, panties, sleepwear, activewear, and swimwear, designed to cater to a broad audience with an extensive size range that was central to its mission from the start.

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