adriano goldschmied

Founded in 2000 in Los Angeles by denim pioneer Adriano Goldschmied and manufacturing expert Yul Ku, AG Jeans (Adriano Goldschmied) helped define the modern premium denim market. Goldschmied, often called the "Godfather of Denim," brought his European design sensibility to Ku's vertically integrated manufacturing capabilities, creating a brand rooted in sophisticated washes and impeccable fits. Today, the brand is fully owned by the Ku family and is recognized for its chic, classic aesthetic that appeals to both men and women seeking elevated everyday staples. AG's core product lines revolve around its signature denim—ranging from vintage-inspired rigid fabrics to ultra-soft, stretch-infused blends—complemented by luxury knitwear and casual ready-to-wear.

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