adwoa beauty
A Black-owned haircare brand offering clean, gender-neutral formulas for multicultural textured hair.
ORIGIN
USA
PRICE TIER
premium
Launched in 2017 by Julian Addo, a Liberian-Ghanaian American entrepreneur and former hairstylist, Adwoa Beauty was created to fill a void in the prestige market for modern, clean hair care for textured hair. The brand is rooted in Addo’s Ghanaian heritage, with a name that means “female born on a Monday” in the Akan language, and operates from its headquarters in Dallas, Texas. Adwoa Beauty offers science-backed, non-toxic formulas designed for a multicultural audience with curls, coils, and kinks.
Featured Items
Baomint™ Moisturizing Curl Defining Cream
$23.80
Hydrating Texture Hair Foam
$18.20
Hydrating Treatment Mask with Melonberry
$32.20
Baomint™ Leave In Conditioning Styler
$18.20
Melonberry Hair Milk Leave-In Conditioner
$16.80
Hydrating Conditioning Oil Mist with Melonberry™
$23.80
Blue Tansy Reparative Conditioner
$19.60
Baomint™ Deep Conditioning Treatment
$30.80
Baomint™ Moisturizing Curl Defining Cream
$23.80
Hydrating Texture Hair Foam
$18.20
Hydrating Treatment Mask with Melonberry
$32.20
Baomint™ Leave In Conditioning Styler
$18.20
Melonberry Hair Milk Leave-In Conditioner
$16.80
Hydrating Conditioning Oil Mist with Melonberry™
$23.80
Blue Tansy Reparative Conditioner
$19.60
Baomint™ Deep Conditioning Treatment
$30.80