aerse

Founded in 2025 in Seoul by Media&Art, the creative team behind the immersive Groundseesaw exhibition platform, Aerse is a contemporary fragrance house built on the concept of synesthesia. The brand approaches perfume as an open system of expression, designing its scents to function like musical tracks that evoke memory and atmosphere without imposing fixed meanings. Aerse is known for its genderless, timeless aesthetic and its unique philosophy where scent is translated into the language of music. Each of its signature fragrances—such as the cool, woody Track 01 and the warm, resinous Nocturne 07—is named after a musical track or genre. The core product line consists of carefully composed eau de parfums that balance cool and warm nuances, offering a refined density and a clean, minimalist presentation that acts as a quiet frame for the intangible emotions within.

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