aesop

Founded in Melbourne in 1987 by hairdresser Dennis Paphitis, Aesop began with a mission to create exceptional hair, skin, and body care products using high-quality, plant-based and laboratory-made ingredients. Frustrated by the synthetic smells of typical salon products, Paphitis started by blending essential oils, establishing the brand’s enduring focus on complex, subtle aromas and sensory pleasure. The brand is defined by a utilitarian, minimalist design approach, evident in its iconic amber glass bottles and typographic labels, which have become a recognizable marker of sophisticated taste in bathrooms and kitchens globally. This philosophy extends to its retail presence; each store is a unique architectural project, designed in collaboration with different architects to thoughtfully integrate into its local environment rather than imposing a uniform brand identity.

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