afform

Founded in 2022 in New York City by Annie Fan—a veteran beauty packaging designer who sought a better way to organize her post-workout skincare—Afform (formerly Parallelle) has quickly become a viral favorite in the travel accessories space. The brand is defined by its "A Functional Form" philosophy, creating structured, minimalist organizers that eliminate the chaos of traditional makeup bags. Afform’s signature product, the Traveller, features a patented fold-down mechanism with horizontal bars that allows the bag to stand upright, transforming into a portable vanity. This innovative design keeps brushes, bottles, and palettes visible and secure, appealing to frequent travelers and beauty enthusiasts alike. The core lineup also includes the Kit toiletry bags and the Vault jewelry cases, all crafted from durable, water-resistant vegan leather with premium twill linings.

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