A Los Angeles-based brand known for its edgy, trend-forward designs and empowering, affirmation-based approach to style.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2017 as a rebrand of Arrive Clothing, AFRM (an acronym for Affirmation) was founded by fashion executive Camille Bergher. The Los Angeles-based label was created to merge inner confidence with outward style, a philosophy embedded in its practice of including positive affirmations with each purchase. The brand is defined by its edgy yet feminine designs, often featuring bold prints, body-conscious mesh fabrics, and modern silhouettes in its collection of dresses, tops, and matching sets. AFRM targets a fashion-forward, millennial audience that seeks statement pieces at an accessible, contemporary price point.