Seoul-based contemporary brand known for its minimalist designs with a twist, inspired by youth culture and art.
ORIGIN
South Korea
PRICE TIER
premium
Launched in 2018, After Pray is a contemporary fashion brand based in Seoul, South Korea. The brand, founded by In Joon Park and Samuel Cho, specializes in modern ready-to-wear clothing, shoes, and accessories for both men and women. Drawing inspiration from youth culture, modern literature, and art, After Pray emphasizes what it calls 'The Elegance of Youth' in its collections. The brand is recognized for its simple yet dynamic designs that blend traditional tailoring with a modern sensibility.