ag

Founded in Los Angeles in 2000 by denim impresario Adriano Goldschmied and manufacturing pioneer Yul Ku, AG emerged as a leader in the premium denim market. Initially a partnership, the brand is now fully owned and operated by the Ku family, cementing its identity as a vertically integrated denim house with a deep focus on craftsmanship. While Goldschmied, the "Godfather of denim," established the brand's early reputation for sophisticated designs and innovative washes, Ku drove its evolution with a profound commitment to sustainable and eco-minded production.

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