Canadian haircare brand known for its plant-based, salon-quality formulas and commitment to sustainability.
ORIGIN
Canada
PRICE TIER
premium
Founded in Vancouver in 1989 by stylist John Davis and designer Lotte Davis, AG Care began as a salon-focused brand creating high-performance products with clean ingredients before it was mainstream. The company formulates and manufactures its own products, combining science and nature to create vegan and cruelty-free haircare free from drying sulfates, parabens, and other harsh chemicals. Known for its purposeful formulas that cater to a wide range of hair types and textures, from fine and straight to coily and curly, the brand's collection includes shampoos, conditioners, and styling products like the bestselling Re:Coil Curl Activator.