aganovich

Founded in 2005 by Nana Aganovich, a Central Saint Martins graduate with a background in literature, and her partner Brooke Taylor, a writer with a background in theatre and philosophy, Aganovich is a Paris-based label with a cerebral and narrative-driven approach to fashion. The duo’s distinct backgrounds inform the brand's highly conceptual and story-rich collections, which bridge fashion with performance and philosophy. Known for its theatrical and precise design, the house blends couture craftsmanship with bold, architectural silhouettes, dramatic draping, and the deconstruction of historical garments.

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