agraria

Founded in 1970 by interior designers Stanford Stevenson and Maurice Gibson, Agraria San Francisco began as a fragrant extension of their Nob Hill design shop. The brand is widely credited with defining the American luxury home fragrance category, famously dubbing its products "interior design for the nose." Agraria’s reputation was cemented by its signature Bitter Orange potpourri—a spicy, complex blend of dried botanicals that The New York Times once described as "uplifting, mysterious and androgynous," and which became known as the "Park Avenue Potpourri" for its ubiquity in high-society homes.

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