London-based label known for its vibrant, patchwork designs that explore heritage through upcycled and deadstock materials.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2018 by Priya Ahluwalia, a designer of Indian-Nigerian heritage raised in London, the Ahluwalia brand is a vibrant dialogue between cultural history and a forward-thinking vision for fashion. The label was founded after Ahluwalia’s graduate studies, spurred by trips to Nigeria and India where she witnessed the vast afterlife of discarded Western clothing. This experience cemented the brand’s core practice: transforming vintage, deadstock, and post-consumer textiles into new garments. Ahluwalia’s designs are celebrated for their sophisticated patchwork, tailored sportswear silhouettes, and custom prints that draw from the founder's multicultural background.