London-based label known for its vibrant, upcycled menswear that fuses Indian-Nigerian heritage with British street style.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in 2018 by Priya Ahluwalia, a London-born designer of Indian-Nigerian heritage, Ahluwalia has quickly become a celebrated name in contemporary fashion. After graduating from the University of Westminster's MA Menswear program, Ahluwalia founded her brand with a mission to give new life to vintage and surplus clothing. The label is distinguished by its innovative use of textile techniques, patchwork, and responsible sourcing methods to create collections that are both nostalgic and futuristic. Ahluwalia’s designs are deeply informed by the founder's multicultural background, blending diverse cultural histories with a modern, London-rooted sensibility.