A playful jewelry line from Nadri, known for its whimsical, themed, and affordable everyday pieces.
ORIGIN
Korea
PRICE TIER
affordable
Ajoa is a fashion jewelry collection from the house of Nadri, a brand established in 1984 by founder Young Tae Choi in Korea and now based in New York. While Nadri is known for its classic, high-sparkle cubic zirconia pieces that emulate fine jewelry, Ajoa expresses a more whimsical and accessible sensibility. The collection features an array of playful and themed items, from foodie-inspired earrings to celestial motifs, designed for everyday wear and self-expression. Pieces are typically crafted from 18-karat gold-plated or rhodium-plated brass and often incorporate cubic zirconia and colorful crystals.