South Korean streetwear label known for its oversized silhouettes, mixed-fabric designs, and subcultural punk influences.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in Seoul in 2016 by designer Kim Se-hyung, AJOBYAJO is a South Korean streetwear label rooted in the country’s vibrant subcultures. Originally created to design apparel for friends, the brand quickly became a haven for the misfits of its native country, drawing heavy inspiration from punk, skater, and queer communities. Kim’s documentarian approach to fashion challenges conservative norms, utilizing everyday people as models to champion diversity and self-expression.