ajour

Founded in 2004 in Ukraine by Vitaly and Tetiana Novitsky, Ajour is a premium lingerie brand that blends Eastern European craftsmanship with sophisticated, everyday elegance. The founders sought to harmonize masculine and feminine perspectives on lingerie, creating pieces that enhance sensuality while prioritizing technical comfort. Ajour is defined by its exquisite lace, intricate embroidery, and vibrant color combinations, utilizing top-tier fabrics sourced from leading manufacturers in Italy, Spain, and France.

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