alala

Founded in 2014 by Denise Lee, Alala is a luxury activewear brand born from the fast-paced lifestyle of New York City. Lee, a former marketing professional and triathlon trainee, identified a gap for stylish, functional apparel that could transition from a morning workout to meetings and evening plans. The brand’s name is taken from a Greek goddess, signifying a “call to arms” for modern women who balance all facets of a busy life. Alala is defined by its sophisticated, downtown attitude, blending high-performance fabrics with a fashion-forward design approach.

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