British heritage brand known for its classic knitwear, traditional country clothing, and signature cable sweaters.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 1907 in Godalming, Surrey, by William Paine, Alan Paine is a British heritage brand deeply rooted in traditional knitwear and country attire. Originally known for its signature cable-knit sweaters—which gained early popularity among local private schools and sports clubs—the brand has maintained its focus on classic, craft-focused design. Alan Paine’s core product lines include tailored outerwear, shooting breeks, and soft knits crafted from natural fibers like Geelong wool, lambswool, and merino. The brand caters to an audience that appreciates quintessential English styling and outdoor pursuits, offering pieces that balance historical authenticity with modern functionality.