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aleph beauty

New Zealand-based clean beauty brand offering minimalist, waterless makeup infused with active skincare ingredients.

ORIGIN

New Zealand

PRICE TIER

premium

SPECIALIZATION

WOMEN

Founded in 2018 by professional makeup artist Emma Peters, Aleph Beauty is a New Zealand-based conscious cosmetics brand rooted in holistic wellness and sustainability. Driven by her experience in film, fashion, and bridal artistry, Peters sought to create a highly curated, multifunctional makeup range that performs at a professional level without relying on toxic ingredients or excessive plastic packaging. The brand is defined by its minimalist, mixable product system, featuring waterless, highly concentrated formulas like its signature Concealer/Foundation and versatile Cheek/Lip Tints.

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