alessandra rich

Founded in 2010 by the Italian-born, London-based designer, Alessandra Rich’s namesake label offers a modern take on femininity that is both playful and polished. Without formal training, Rich began by designing her own wedding dress, which evolved into a brand celebrated for its elegant gowns and ready-to-wear. The collections, made entirely in Italy, are distinguished by refined fabrics like silk, lace, and tweed, often featuring vintage-inspired details such as polka dots, puff sleeves, and embellished collars. The brand's designs balance a sense of innocence with a subtle subversion, creating an aesthetic that is at once prim and provocative.

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