New York-based brand known for its breezy, minimalist style and focus on natural, renewable materials like linen.
ORIGIN
USA
PRICE TIER
contemporary
Founded in New York in 2016 by Alex Crane, who previously designed bags at Jack Spade, the brand is built on a philosophy of making “breezy clothes.” The collection centers on reinterpreting classic silhouettes with improved fits and a focus on high-quality, natural materials that are comfortable and sustainable. The brand’s identity is deeply connected to its use of 100% natural and renewable fabrics, most notably sustainably-grown European linen from Normandy, France, but also organic cotton and merino wool. This commitment to avoiding plastics and synthetics is a core tenet of its design and messaging.