alex zono
Cape Town-based running label known for its sentimental, DIY aesthetic and cult-favorite "I Dig Running" trucker hats.
ORIGIN
South Africa
Founded in 2022 in Cape Town, Alex Zono is an independent running label that reimagines activewear through a lens of romance, sentimentality, and DIY craft. Launched by Alex Zono—a runner and designer who sought to counter the industry’s obsession with high-tech performance—the brand creates “clothing for lovers who are runners,” prioritizing emotional connection over speed. The aesthetic is distinctly lo-fi and whimsical, characterized by hand-drawn graphics, raw hems, and a deliberate “lived-in” quality that encourages wearers to accumulate stories in their garments rather than just miles.
Featured Items
logo-print ringer T-shirt
$150.00
checked booty shorts
$103.00$184.00
graphic-print mesh T-shirt
$158.00
embroidered mesh trucker hat
$112.00
embroidered Jog Fest trucker hat
$111.00
logo-print ringer T-shirt
$150.00
checked booty shorts
$103.00$184.00
graphic-print mesh T-shirt
$158.00
embroidered mesh trucker hat
$112.00
embroidered Jog Fest trucker hat
$111.00