alexander shorokhoff

Founded in 2003 in Alzenau, Germany, by Russian-born engineer Alexander Shorokhov, his eponymous brand merges German engineering precision with vibrant, avant-garde artistry. Shorokhov, who initially established a European distribution network for Russian watchmaker Poljot, launched his own manufacture to pursue a highly expressive vision of mechanical horology. Operating under the motto "Art on the Wrist," the brand is celebrated for its bold, unconventional designs that break traditional watchmaking rules.

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