American private label offering versatile, contemporary workwear and casual essentials exclusively through Macy's.
ORIGIN
USA
PRICE TIER
mid
Alfani is a private-label brand exclusive to Macy's, known for its affordable and versatile professional and casual wear for men and, until recently, women. Established by Macy's in the 1980s to offer European-inspired fashion at accessible prices, the brand became a staple for many shoppers seeking reliable workwear, including suits, trousers, and blouses. The brand's design philosophy centers on classic, contemporary pieces that can be easily integrated into a modern wardrobe. While some marketing materials refer to a founder named Georgio Alfani, evidence suggests this is a fictional persona created for branding purposes, and the design and creative direction are handled by Macy's in-house team.