alibi by jo.liu

Founded in 2011 by Jo Liu in New York, ALIBI NYC began as a jewelry studio and has since evolved into a broader lifestyle brand encompassing home fragrance and body care. Liu, whose background includes studying psychology and economics before immersing herself in Italian craftsmanship, initially gained recognition for her architectural, hand-carved jewelry. Her signature Linear Knuckle Ring and geometric pieces quickly garnered attention, appearing in major fashion publications and on notable figures like Solange Knowles and FKA twigs.

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