Australian designer label known for its playful, feminine style and intricate, vintage-inspired details.
ORIGIN
Australia
PRICE TIER
fast fashion
Founded in 2004 by former stylist Alice McCall, the eponymous Australian label became known for its uniquely feminine and playful party dresses and playsuits. Drawing inspiration from vintage markets and a sense of bohemian whimsy, the brand developed a signature style combining custom-designed laces, intricate embroidery, and modern, flirty silhouettes. The label gained a strong international following and was a staple at Australian Fashion Week, celebrated for its detailed craftsmanship and distinctive, celebratory feel.