Chicago-based lifestyle boutique known for its curated, budget-friendly apparel and signature city-pride collections.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2015 by Ali Reff, Alice & Wonder began as an online shop before expanding into beloved brick-and-mortar boutiques across Chicago. Born from the founder's desire to find stylish, budget-friendly clothing in a major city, the brand operates on a unique "$100 promise," ensuring the vast majority of its curated apparel and gifts remain accessible. Alice & Wonder offers a mix of handpicked third-party labels and its own in-house designs, focusing on witty, optimistic, and nostalgic aesthetics.