alicia audrey

ALICIA AUDREY was born from a serendipitous moment when two friends, Alicia Meus and Audrey Joris, commissioned a bespoke reversible coat at a Shanghai market while studying in Asia. That initial design became the brand’s signature, evolving from a focused offering of double-faced coats into full ready-to-wear collections. The Belgian house is rooted in refined simplicity and quiet luxury, creating timeless, transitional pieces designed to transcend seasons. Each garment emphasizes impeccable quality, clean lines, and versatile wear, with many coats remaining reversible to offer multiple looks in one. The style is classic with an energetic twist, appealing to those who appreciate heritage-inspired design with modern functionality. The brand has expanded its offerings and has engaged in collaborations, such as a collection with Natan, further cementing its place in the luxury space.