all of us

Founded in 2012 in Margate, United Kingdom, by former television director Dom Bridges, the brand originally known as Haeckels—and briefly operating as "All Of Us" before settling on Dulcie—was born from a desire to create natural skincare using locally foraged seaweed. Bridges, a volunteer beach warden, began experimenting in his kitchen with marine botanicals, establishing a brand deeply rooted in coastal ecology and community. The brand is celebrated for its nutrient-dense, marine-derived skincare and body care, offering hydrating serums, rich botanical creams, and gently exfoliating body blocks. Its aesthetic is raw, utilitarian, and deeply connected to nature, appealing to conscious consumers who value efficacy and environmental stewardship.

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