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alleyoop

Los Angeles-based beauty brand known for its efficient, travel-friendly 4-in-1 designs and decluttering philosophy.

ORIGIN

USA

PRICE TIER

contemporary

Founded in 2019 by Leila Kashani Manshoory, Alleyoop is a Los Angeles-based beauty brand designed to disrupt the cluttered cosmetics industry with efficiency and multi-functional design. Born from Kashani’s background in product development and her own frustration with overflowing makeup bags, the brand champions a “less is more” philosophy that prioritizes time-saving utility over endless accumulation. Alleyoop’s identity is anchored in smart, travel-friendly innovation, offering products that perform double or triple duty to streamline daily routines.

Featured Items

Go the Distance Mini Tubing Mascara

Go the Distance Mini Tubing Mascara

$7.00$14.00

Multi-tasker Brush 4-in-1 Makeup Brush

Multi-tasker Brush 4-in-1 Makeup Brush

$25.00

11th Hour Cream Eyeshadow & Liner Stick

11th Hour Cream Eyeshadow & Liner Stick

$20.00

Stack The Odds Blush, Bronzer & Highlighter Trio

Stack The Odds Blush, Bronzer & Highlighter Trio

$40.00

Stack The Odds Blush, Bronzer & Highlighter Trio

Stack The Odds Blush, Bronzer & Highlighter Trio

$40.00

Lip Goals Triple Peptide Gloss

Lip Goals Triple Peptide Gloss

$9.00$18.00

Go The Distance Mascara

Go The Distance Mascara

$26.00

Swift Brow Shape + Fill Brow

Swift Brow Shape + Fill Brow

$24.00