Los Angeles-based beauty brand known for its efficient, travel-friendly 4-in-1 designs and decluttering philosophy.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2019 by Leila Kashani Manshoory, Alleyoop is a Los Angeles-based beauty brand designed to disrupt the cluttered cosmetics industry with efficiency and multi-functional design. Born from Kashani’s background in product development and her own frustration with overflowing makeup bags, the brand champions a “less is more” philosophy that prioritizes time-saving utility over endless accumulation. Alleyoop’s identity is anchored in smart, travel-friendly innovation, offering products that perform double or triple duty to streamline daily routines.