allison new york

Founded in New York in 2008 by designer Ally Groedel, ALLISON NEW YORK emerged from a personal quest to create thoughtfully crafted bridesmaid dresses. The brand evolved into a collection defined by its urban bohemian style, blending the effortless spirit of downtown NYC with a romantic, well-traveled sensibility. Known for its feminine silhouettes, delicate prints, and intricate embroideries, the apparel was designed for versatility—equally at home in the city or on a remote beach. Groedel's designs, inspired by her travels, resonated with a customer who approached life and style with an intuitive, free-spirited confidence. The collection featured soft knits, versatile dresses, and detailed tops intended to become timeless wardrobe pieces. After growing a loyal following through its online presence and retail partners, the brand announced it was closing its boutique in 2024, marking a heartfelt end to its journey of creating joyful, travel-inspired fashion.