allude

Founded in 1993 by former lawyer Andrea Karg, Munich-based Allude is a luxury brand built on an obsession with cashmere. Karg’s vision was to transform the perception of knitwear from a cozy basic into a sophisticated and versatile fashion statement. The brand is celebrated for its modern, intelligent designs that merge timeless elegance with contemporary feminine shapes, all centered around the highest quality cashmere. Allude’s collections, which are sold in over 700 retailers across more than 30 countries, extend beyond classic sweaters and cardigans to include dresses, trousers, and accessories, demonstrating the material’s adaptability. A core part of the brand’s identity is its commitment to longevity and sustainability. This is most uniquely expressed through its “Cashmere Clinic,” a service established in 2015 that repairs and refreshes knitwear from any brand, encouraging consumers to care for and extend the life of their garments.