American beauty authority known for its expert-led content, influential Best of Beauty awards, and inclusive perspective.
ORIGIN
USA
PRICE TIER
contemporary
Founded by Linda Wells in 1991, Allure was established as the first major American magazine devoted entirely to beauty. Published by Condé Nast, it carved out a niche with its journalistic approach, investigating health topics like the risks of silicone implants alongside celebrating fashion and makeup. A signature of the brand is its annual Best of Beauty awards, a highly influential program where products are vetted by editors, experts, and readers, with winners earning a coveted red seal. Since its 2022 transition to a digital-only format, Allure has expanded its identity beyond a traditional magazine into a multi-platform media brand, including a popular subscription service, the Allure Beauty Box.