Spanish footwear brand known for its on-demand production model and trendy, yet timeless designs.
ORIGIN
Spain
PRICE TIER
contemporary
Founded in 2015 by Alejandro Porras, ALOHAS began with a modern twist on classic Spanish espadrilles and has since evolved into a full-fledged fashion brand. While its name evokes Hawaiian inspiration, the company is proudly Spanish, with design operations in Barcelona and local artisan production in Spain and Portugal. The brand's core innovation is its on-demand production system, where many items are offered at a discount during a pre-order period. This model allows the company to accurately forecast demand, producing only what customers want and significantly reducing waste.